Monday, July 21, 2014

Sunsilk Lively Clean & Fresh- "Cerita Hijabku Bersama Sunsilk"

Recently when one of Malaysia celebrity made a sudden change on her appearance, it caused a bit of chaos and I have to admit it kinda shocked me too. But all in all it's for a good cause and somehow I am very grateful inside.

I myself is new with hijab. I only started late last year and even know I am still trying to get the hang of it. But if we observe closely, hijab among the celebrities is very common right now. More and more of them have started to don a hijab. It does not give any bad effect to their appearance in fact I think they look even prettier and more appropriate.

I know the issues when it comes to hijab and women is cleanliness or hygiene. How are you supposed to maintain it when it is sweaty and stuffy under your hijab. It is a challenge but there is always a solution. You see wearing a hijab is not only done because it's God's instruction to do so. But indirectly, the fact that you are covering your hair means you are covering it from other bad stuff too, like dust, smoke, and direct sun rays.

 I still remember one of shampoo tv commercial that potrays women in hijab. How cool is that? Advertising a shampoo that is obviously meant to be used on our hair but no hair is shown in the commercial. Wardina Safiyya acted in it and it became a phenomenon even long after because it is the first of it's kind and if I'm not mistaken in the world! Such a "out-of-the-box" kinda thinking.

When this shampoo brand called Sunsilk created this range Clean & Fresh, it really answers all doubt. And I was lucky enough to be invited to "Cerita Hijabku Bersama Sunsilk" a campaign held to also announce Heliza Helmi as its brand ambassador. This event was held at Westin Hotel followed by Majlis Berbuka Puasa. It's been a while since I last went to this kind of event therefore I was pretty excited.

Accompanied by my BFF from Mrs. Alia we went straight from our office (luckily we work very near to each other) and Alhamdulillah managed to reach the venue not long after the media registration was opened.

When we arrived, the photoshoot was being conducted.

Not to let go this opportunity, I grabbed the ambassador Heliza Helmi to take her pic with me. She is such a cutie even in real life. Very friendly and down to earth.

Around 6pm we were invited to the Brand Ballroom where all these green settings and lighting really brought the mood.

While waiting, as usual we happily took a picture of ourselves. Or what people call it these days? S.E.L.F.I.E?? Hehehehe.

Not long after that, the emcee of the day, Teh Syuhada Sarip started the event with some introduction about Sunsilk and what the event is all about. I never met her in person but man, she is so funny and talkative too. (Daaaaa that's why she's an emcee Dila!)

Heliza Helmi, brand ambassador of Sunsilk Lively Clean & Fresh, takes the audience through her meaningful journey with Sunsilk, illustrating the support the brand has given her in pursuing her dreams.. Here's what she said during the Q&A session:

"Every hijabi experiences a unique set of hair care problems that comes with wearing a hijab. As a woman who wears hijab, I’ve always been concerned about the smell of my hair after a whole day out, and this affected how confident I felt about myself. Beyond the fact that Sunsilk had hair care range specifically for hijabis, this is also a brand I feel an affinity with, as I’ve grown with the brand, not only career-wise, but also in terms of my confidence. After all the opportunities from working with Sunsilk all these years, I am truly honoured that I am now the Lively Clean & Fresh brand ambassador".

It really interesting how she copes with all her duty not just as a singer, actress, image consultant, humanitarian, and this new role as Sunsilk ambassador and still look fresh all day.

I myself is a user of Sunsilk Clean & Fresh range. Even before i wear a hijab. However this range is specially created for women in hijab, Sunsilk Lively Clean & Fresh and was co-created with world-renowned scalp expert Francesca Fusco to give hijabis a clean and refreshed scalp. Enriched with Vitamin Citrus Complex, this variant was created to remove build-up excess scalp sebum, subsequently refreshing the scalp with just one wash. This give me a refreshing feeling throughout the day.

We were also entertained by Najwa Latif. I secretly adore her for her humbleness and her music.

Good news for you hijabis out there!

Sunsilk Menemanimu Sejak Tahun 2000 is Sunsilk’s digital campaign for this year, where women who have used Sunsilk are invited to share their untold stories and memories of using Sunsilk on the brand’s local Facebook page. All these women’s meaningful stories will culminate in a timeline that showcases the Sunsilk Lively Clean & Fresh journey from 2000 until today. The grand prize winner will be awarded with a cash prize of RM20,000 to achieve her aspirations. She will also be given the opportunity to voice out and share her inspiring story as a woman in hijab with the world.
To join in the contest and be a part of the Sunsilk Menemanimu Sejak Tahun 2000 journey, women have to:
  1. Purchase RM15 of Sunsilk products from the Lively Clean & Fresh range
  2. Share the story of her personal hijab journey with Sunsilk on the Sunsilk Menemanimu Sejak Tahun 2000 app (found on the Sunsilk Malaysia Facebook page)

Sunsilk Menemanimu Sejak Tahun 2000 will run from end of July onwards. Sunsilk will be giving away 
prizes worth a total of RM50,000 to honour the women who have supported the brand all these years. Stay 
tuned to for more information

(From left to right) Nell Yee, Assistant Brand Manager of Sunsilk, Unilever (Malaysia) Holdings Sdn. Bhd., Ashlee Ng, Personal Care Director, Unilever (Malaysia) Holdings Sdn. Bhd., Heliza Helmi, Brand Ambassador of Sunsilk Lively Clean & Fresh, and Phoenix Ho, Brand Manager of Sunsilk, Unilever (Malaysia) Holdings Sdn. Bhd. with the Sunsilk Lively Clean & Fresh range, one of the pioneering hair care products for women in hijab

Friends from the entertainment industry came to support Heliza Helmi as the new brand ambassador of Sunsilk Lively Clean & Fresh at the press conference.

(From left to right) Singer Najwa Latif, Nell Yee, Assistant Brand Manager for Sunsilk, Unilever (Malaysia) Holdings Sdn. Bhd., Ashlee Ng, Personal Care Director, Unilever (Malaysia) Holdings Sdn. Bhd., Heliza Helmi, Brand Ambassador of Sunsilk Lively Clean & Fresh, Phoenix Ho, Brand Manager for Sunsilk, Unilever (Malaysia) Holdings Sdn. Bhd., TV host Faatin Akib, and local designer Hatta Dolmat.

My answer to my itchy scalp after wearing hijab all day.

What I wore that day, stripey jumpsuit with forest green scarf.

What I brought back that night!

Sunsilk Chocolate!

TQ Sunsilk!